When people undermine the importance of performing SEO audit with the help of an affordable SEO agency, they will be forced to utilize a lot of their valuable time to find out the defects associated with different SEO components. Normally, a good number of websites end up getting thousands of low quality backlinks and these links hurt their rankings quite seriously. SEO audits can never be described as a waste of time and reliable SEO professionals provide clear cut idea about the existing SEO efforts of their clients with the help of an SEO audit.
The importance of preparatory steps
Top SEO experts perform some preparatory steps prior to performing an audit. First of all, the website needs to be crawled and it always gives proper understanding about the web pages that are not accessible to leading search engines. Some of the sections in a website may not rank well and it is mainly because of the fact that they are excluded from the database of leading search engines. With the help of advanced tools, trustworthy SEO professionals crawl a website and they find out what is indexable from the site and what is not. Highly effective webmaster tools are used to identify what search engines say about a website and such a method of approach always makes SEO audit highly result oriented.
Analyzing the indexability and accessibility
After having performed all preparatory steps, best professionals analyze the indexability and accessibility of the website in a detailed manner and this process makes sure that the website owner has not accidentally blocked crawlers from the website. It is a five step process and they include analysis of Robots.txt, 404 and redirect errors checking, detailed inspection of the XML sitemap, performing website design/development audit and analyzing the number of pages indexed by the search engines.
Analyzing on-page ranking factors
Analyzing off-page ranking factors
Analyzing off-page factors is not a complicated process and it is not at all a lengthy process as well. Backlinks are analyzed in an in depth manner during this process and experienced professionals also assess the quality of these links. They also find out how do different ranking services record the position of a site and the social media presence is assessed in a detailed manner as well.
Comparing the site with competitors’ sites
Last but not the least, a competent and affordable SEO agency compares the website with competitors’ sites and analyzing the competition always helps a website stand tall among the competitors.
Smart website owners never undermine the importance of SEO audit and it needs to be performed frequently to identify the performance level of the website. It can be said without an iota of doubt that web audit demands great skills and expertise and, it is always advisable to hire a trustworthy SEO company to perform this task.
This article makes people aware of the true significance of SEO audit and it also talks about the various benefits associated with this process.